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Marketing

Marketing! What even is it? There is no simple answer. It’s the all elusive how to create demand! It’s not so much about making people buy from you, rather creating a need and a want in them to be associated with your product, business or service.

This section of the Blog is all about creating that need in a potential client. A section dedicated to looking at marketing strategies that work. And those that don’t too. After all learning from our mistakes is a wonderful way to learn. But if you can learn from mine it might save you some time.

Marketing, PR, Social Media

Social Media An Extension Of Your Brand

Social Media An Extension Of Your Brand

Not so very long ago the only way to make a purchase was on the high street or via a catalogue. And then boom! Along came the World Wide Web. I remember spending hours at the time connecting to the internet via dial up to upload my days work. Little did any of us know back then what the internet would become or for that matter how powerful? Back then the high street giants dominated and the cautious buying public didn’t give much thought to the smaller brands. It was and still is all about confidence and trust which is easy to create when you have a bricks and mortar shop but so much harder when said shop is a virtual one. And to top it off we now have social media to contend with! Social Media an extension of your brand from Instagram to Facebook, Twitter and beyond!

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Marketing

Does Direct Mail Have a Place in Today’s Digital World?

Does Direct Mail Have a Place in Today’s Digital World?

 

Long gone are the days where our High Streets were brimming with a host of individual independent retailers. With sky rocketing costs its now a rarity to find an independent brand with a bricks and mortar shop. Instead they compete for an ever smaller slice of the pie online. And the market becomes saturated with an ever increasing amount of competition. With this in mind does direct mail have a place in today’s digital world? Continue Reading…